Buy a PS4 Big Box at Taco Bell and you could win a Limited Edition PS4 Destiny Bundle.  There was a winner every 15 minutes.

We released a spot announcing the promotion and also created personal video responses to let people know if they had won or not.

To celebrate the person who ordered the most PS4 Big Boxes during the promotion, we awarded them the Hungriest Gamer and sent them a personalized message and Destiny Bundle.