In Italy, Nike wanted to get away from being purely a trickery focused brand when it comes to football (soccer). Zlatan Ibrahimovich is (or was shall I say) a complete player who demonstrates both the powerful and the technical aspects of the game. We created TV teasers, 48 sheets and posters to drive people to the site which was built to demonstrate the two sides of Ibra that make him the complete player. Unfortunately at the 11th hour of production, Ibrahimovich started playing very poorly. Based on this, Nike decided to pull the campaign. Absolutely gutted.