White Rabbit was a teaser campaign for the new MINI due to launch. The idea was to entice users to break from their daily surfing habits and join MINI for a random adventure into the World Wide Web. We secured the rights to advertise the MINI campaign on non-commercial niche UK sites. In total 12 real websites were selected, which were initially short listed from a list of 456.

Cannes Cyber Lion - GOLD
Cannes Cyber Lion - Shortlist
One Show - Bronze
Campaign BIG Awards - Silver
IAB MIXX - GOLD
IAB MIXX - BRONZE
Revolution Awards 07 - Gold Grand Prix
Revolution Awards 07 - Winner - Media
Internet Advertising Competition - Outstanding Online Campaign
Future Marketing Awards Winner - Best Internet Innovation
Future Marketing Awards Winner - Best Internet Campaign
Eurobest Awards - Bronze