The Smirnoff Nightlife Exchange Project was built to engage a massive global community to discover, share and swap the world's most original nightlife. 

Fans worldwide were invited to co-create the best of their local nightlife to be swapped with 'sister cities' (e.g., Jamaica with Great Britain, Brazil with Germany, etc.) culminating in one-of-a-kind "Nightlife Exchange" party on the same night all over the world. 

For their ideas, fans had a chance to win tickets to these global events. And to top it off, Smirnoff hosted a global dance competition with Madonna to find the best dancer to join her next tour.

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