To launch the new Z Flip phone we brought back what made the original flip phone amazing. The power and sass of clacking it shut! We partnered with sass-master Todrick Hall and Hannah Lux Davis to make this happen.

Jaguar develops a rare breed of vehicles that attracts a rare breed of person. To show off the new F Pace, we brought a rare sight to the city.

For generations, people have had few options for breakfast. Taco Bell wanted to go head to head with Mcdonalds to let people know there was another option. Defect to the next Generation of Breakfast with Taco Bell's Integrated Breakfast Defector Campaign.

Cannes Lion - Bronze
D&AD - Pencil

The “U” in SUV has taken on a whole new meaning in this modern age of technology. Modern day utility is no longer about the ability to get up a mountain, it’s more about getting one up on life. The Lexus NX is equipped with technology that helps you navigate modern life’s obstacles.

Range Rovers have always designed around a DNA of off-road performance. The new Evoque is designed with beauty and aesthetics in mind and is now the most popular model of the family.

Land Rover wanted to show off all the amazing features of the new Discovery, so we created a series of social films that demonstrated each one in a simple and fun way.

Buy a PS4 Big Box at Taco Bell and you could win a Limited Edition PS4 Destiny Bundle.  There was a winner every 15 minutes.

We released a spot announcing the promotion and also created personal video responses to let people know if they had won or not.

To celebrate the person who ordered the most PS4 Big Boxes during the promotion, we awarded them the Hungriest Gamer and sent them a personalized message and Destiny Bundle.

The new Samsung S20 is packed with so many great features that almost anything can be “found” with it.

Volkswagen wanted to increase sales of the Beetle to men, so we partnered with Shark Week and created the first Beetle inspired shark observation vehicle and took it on a subaquatic road trip.

Cyber Lion - Silver
Cyber Lion - Bronze
One Show - Bronze
OMMA - Best in Show

To launch the Dollar Cravings Menu (11 tasty items for a buck each) at Taco Bell we put 11 normal one dollar bills put into circulation across 11 cities. Find any one of the bills with the matching serial number and you win Taco Bell for life. The campaign is still live, so check your pockets.

ThinkLA - Best Social Campaign

To help promote the new Golf GTI, VW celebrated every goal of the World Cup. There are 32 teams and unique goal celebrations for every one of them. We also created a :30 spot reacting to the Germany's win that ran right after the game finished. 

Cannes Lions - Shortlist
ANDY Awards - Bronze

The Smirnoff Nightlife Exchange Project was built to engage a massive global community to discover, share and swap the world's most original nightlife. 

Fans worldwide were invited to co-create the best of their local nightlife to be swapped with 'sister cities' (e.g., Jamaica with Great Britain, Brazil with Germany, etc.) culminating in one-of-a-kind "Nightlife Exchange" party on the same night all over the world. 

For their ideas, fans had a chance to win tickets to these global events. And to top it off, Smirnoff hosted a global dance competition with Madonna to find the best dancer to join her next tour.

Innovative Digital Marketing Solutions - Grand Prix

Using 150+ GoPros attached to the brand new 2015 Volkswagon GTI, you can experience the everyday like never before. On YouTube or on Xbox, you could interact with a multi-angle, choose-your-own-adventure version of the commercial.

Quesalupa Test Market
America.  If Toledo Ohio doesn't love it first, you'll never get it.

Taco Bell Mobile App
With the mobile app their are literally millions of combinations you can order.

Sriracha Quesarito
This one goes out to the fans of Sriracha and Quesarito

Chickstar
Life needs a little more unexpected

AIR x MicroClimate is not a space helmet, it’s a full-faced mask designed for Covid and beyond that filters both incoming and outgoing air through HEPA filters. A friend of mine invented the mask and I helped him create some low budget social content and do some influencer outreach for the mask. Check it out at microclimate.com

MINI World Record Attempt
A "phygital" first. We created a MINI world record by cramming as many people as we could inside the MINI Countryman digitally.....Participation was easy; create a video of yourself to upload to the MINI installation. Seconds later your video appeared inside the MINI along with thousands of other participants.

One Show - Shortlist
Cannes CyberLion - Shortlist
IAB Creative Showcase - Grand Prix
BIMA - Best Automotive
BIMA - Best Integrated
BIMA - Best outdoor and installation
BIMA - Premium Creativity

The Fast vs Fast videos were created to remind people that even though Volkswagen has gone mass, they still make some kick ass performance cars.  So, to showcase the speed and performance of the Jetta GLI, the GTI and the Golf R in a Volkswagen way, we challenged a speed talker, speed guitarist, speed Rubik’s Cuber and speed beat boxer to a race.

Hot sauce isn’t often associated with pleasure. In fact, most take pride in the pain. 

So when Tabañero came to us in search of a new brand campaign and positioning, we decided to focus on all the ways it enhances your food, stimulating every sensor of your tongue. After all, an all-natural based hot sauce shouldn't mask your food. It should bring out the best in it. 

We began with a new tagline: Tabañero. The Most Pleasurable Hot Sauce.

We gave the brand an entirely new saucy tone of voice. And then, in collaboration with Foodbeast, we decided to take a more pleasurable approach to the one activity you can't do without Tabeñero—cook. 

We worked with Todd Selby to create an introspective series of short films about VW drivers and why they love the cars they drive. Each film profiles a different driver and what's important to them. 

VW.com
Say hello to the new VW.com. It's like a dating site. Except it's for cars. And it's better.

In Italy, Nike wanted to get away from being purely a trickery focused brand when it comes to football (soccer). Zlatan Ibrahimovich is (or was shall I say) a complete player who demonstrates both the powerful and the technical aspects of the game. We created TV teasers, 48 sheets and posters to drive people to the site which was built to demonstrate the two sides of Ibra that make him the complete player. Unfortunately at the 11th hour of production, Ibrahimovich started playing very poorly. Based on this, Nike decided to pull the campaign. Absolutely gutted.

White Rabbit was a teaser campaign for the new MINI due to launch. The idea was to entice users to break from their daily surfing habits and join MINI for a random adventure into the World Wide Web. We secured the rights to advertise the MINI campaign on non-commercial niche UK sites. In total 12 real websites were selected, which were initially short listed from a list of 456.

Cannes Cyber Lion - GOLD
Cannes Cyber Lion - Shortlist
One Show - Bronze
Campaign BIG Awards - Silver
IAB MIXX - GOLD
IAB MIXX - BRONZE
Revolution Awards 07 - Gold Grand Prix
Revolution Awards 07 - Winner - Media
Internet Advertising Competition - Outstanding Online Campaign
Future Marketing Awards Winner - Best Internet Innovation
Future Marketing Awards Winner - Best Internet Campaign
Eurobest Awards - Bronze

To demonstrate how the Honda Civic keeps getting greater, we pitched an interactive demo giving viewers the ability to make a date in one great, greater, and the greatest-est ever! Experience the interactivity here.

With the click of a button (or swipe of a tablet screen) users could jump back and forth between a great, greater and greatest date. The video below shows the three versions simultaneously with the audio from the greatest version cause listening to all three audio versions at the same time hurt my brain.

Echo Craft Cold Brew is my cold brew brand that is locally brewed in Echo Park and formerly sold outside of my old office. I nearly put the local coffee truck out of business.  Inquire about getting some.

Finn and Jake from adventure time came to visit Jack and Jude from the Arts District LA. They had a blast roaming the streets, hitting the beach and getting up to no good. Check it out.